CASE STUDY
As an instructional design consultant, I collaborated on learning experiences supporting Fender Play, producing educational content that balanced pedagogy, music performance, and digital media production.
Beginner musicians need structured instruction that is approachable, motivating, and easy to follow. The objective was to create consistent learning experiences while maintaining Fender's brand and instructional quality.
The project demonstrates how instructional design, multimedia production, curriculum development, and user-centered learning can be combined to create engaging online music education experiences at scale.